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    5 Best Shopify Email Marketing Apps to Boost Your Sales in 2024

    shopify-email-marketing-apps

    Email marketing remains one of the most powerful tools for Shopify store owners to drive sales. It nurtures customer relationships, and increases overall revenue. The right email marketing app can streamline your communication efforts, automate campaigns, and deliver highly personalized content. However, with so many options available, choosing the best app for your Shopify store can be overwhelming.
    To make things easier, we’ve handpicked the 5 best Shopify email marketing apps for 2024. These apps not only help you design beautiful emails but also provide robust automation, segmentation, and analytics tools. Whether you’re looking to recover abandoned carts, engage first-time visitors, or re-target existing customers, these apps offer a wide range of features to help you achieve your goals.
    In this post, we’ll explore the key features, pricing, and benefits of each app. Which will eventually help you choose the one that fits your business needs and boosts your store’s sales in the coming year. Let’s dive into the best Shopify email marketing apps for 2024!

    Benefits of Adding Shopify Email Marketing Apps

    Adding the best Shopify email marketing apps to your store brings a wide range of benefits that can significantly enhance your business’s performance, customer engagement, and revenue. Here’s a detailed breakdown of the key benefits:

    • Automated Campaigns: Email marketing apps allow you to set up automated workflows for welcome emails, abandoned cart reminders, and re-engagement campaigns. This saves time and ensures timely communication with customers.
    • Personalization: These apps enable you to segment your audience based on behaviour, preferences, and demographics. Personalized emails result in higher open and click-through rates, leading to increased conversions.
    • Increased Engagement: By sending targeted and relevant content, email marketing apps keep your audience engaged. Features like A/B testing help optimize your messages for better performance.
    • Sales Growth: Automated email campaigns, such as promotional offers and seasonal discounts, directly contribute to increased sales. Retargeting customers who have shown interest in specific products can effectively drive conversions.
    • Analytics and Insights: Most email marketing apps provide detailed analytics, allowing you to track open rates, click-through rates, and conversions. This data helps you refine your strategy and improve future campaigns.
    • Enhanced Brand Loyalty: Regular communication through email builds trust and loyalty. By sharing valuable content, updates, and exclusive offers, you keep your brand top-of-mind for customers.
    • Cost-Effective Marketing: Compared to traditional advertising, email marketing offers a high return on investment. Many Shopify email marketing apps provide affordable plans with robust features, making it accessible for businesses of all sizes.

    By leveraging these benefits, Shopify store owners can create effective email marketing strategies that contribute to growth and profitability. Now let’s have look at the 5 best Shopify email marketing apps.

    7 Best Shopify Email Marketing Apps

    When it comes to enhancing your eCommerce store’s marketing strategy, email marketing remains a vital component. Shopify provides a robust platform for online businesses, and its App Store features numerous email marketing applications designed to elevate your marketing game. However, to streamline your options, we’ve selected the 5 best Shopify email marketing apps that stand out in terms of features, pricing, and overall benefits. Business owners can utilise the below-mentioned Shopify email Marketing Apps, which are proven to be the best marketing strategies for Shopify stores.

    Shopify Email

    Shopify Email

    Shopify Email is one of the best Shopify email marketing apps, offering a seamless, built-in solution that integrates effortlessly with your Shopify store. It allows you to create and send professional marketing campaigns directly from your Shopify admin dashboard. With a range of customizable email templates, users can design visually appealing emails that reflect their brand identity. Additionally, Shopify Email offers powerful segmentation tools, enabling you to target specific customer groups based on their shopping behavior, preferences, and purchase history.

    Pricing:

    Shopify Email is free to install and offers a generous allowance of up to 10,000 emails per month at no cost. Beyond this threshold, pricing is incredibly affordable, starting at just $1 for every additional 1,000 emails sent. This pay-as-you-go model ensures that you only pay for what you use, making it an ideal solution for businesses of all sizes.

    Benefits:

    • Ease of Use: Its seamless integration with Shopify’s interface makes it user-friendly, especially for those without technical expertise.
      Quick Setup: Pre-designed templates allow users to launch campaigns within minutes, speeding up the entire process.
    • Direct Access to Customer Data: With built-in access to Shopify’s customer purchase data, you can create targeted campaigns that boost engagement and conversions.
    • Campaign Types: Shopify Email supports a variety of campaigns, including newsletters, promotions, discounts, upsell emails, abandoned cart reminders, welcome emails, and more.

    With advanced tools like AI-generated subject lines, tracking analytics, and optimized send times, Shopify Email helps users maximize their email marketing potential and track important metrics such as click-through rates, products added to cart, and purchases.

    Klaviyo: Email Marketing & SMS

    klaviyo email marketing agency

    Klaviyo: Email Marketing & SMS is widely regarded as another one of the best Shopify email marketing apps. It is especially for businesses looking to create highly targeted and personalized marketing campaigns. Klaviyo is often renowned for its advanced segmentation and automation features.  Klaviyo enables you to tailor email and SMS campaigns based on detailed customer data and shopping behaviours. This platform goes beyond basic email marketing, offering predictive analytics, A/B testing, and omnichannel capabilities that help optimize campaigns for maximum impact. With support for both email and SMS, Klaviyo provides flexibility in how you reach your customers, allowing for an integrated marketing approach that drives conversions.

    Pricing:

    • Free Plan: Up to 250 email contacts and 150 SMS/MMS credits at no cost.
    • Email Plan: Starts at $20/month for 251-500 contacts, offering all AI features, branding removal, and mobile push notifications.
    • SMS Plan: Starts at $15/month for up to 1,250 SMS/MMS credits, including features like two-way conversations, SMS AI, and customizable reports.

    Benefits:

    • Advanced Segmentation: Klaviyo’s segmentation capabilities use real-time and historical data to create highly targeted campaigns.
    • Omnichannel Marketing: Integrated email and SMS marketing allow businesses to reach customers on multiple platforms.
    • Comprehensive Analytics: Get real-time revenue data and performance tracking for each campaign, automation, and segment.
    • Customization: With A/B testing, custom templates, and workflow automation, businesses can create personalized messages for various scenarios, including abandoned carts, product recommendations, and win-back campaigns.

    Campaign Types: Klaviyo supports a wide range of campaign types, including email and SMS campaigns, newsletters, push notifications, promotions, abandoned cart reminders, back-in-stock alerts, and product recommendations.

    Klaviyo’s robust automation and personalization features make it a top choice for Shopify store owners looking to grow their customer base and increase sales.

    Mailchimp: Email & SMS

    Mail Chimp

    Key Features: Mailchimp: Email & SMS is again one of the best Shopify email marketing apps, known for its robust features and integration capabilities. As a powerful tool in the email marketing industry, Mailchimp provides a complete suite of marketing features, including customizable email templates and a user-friendly drag-and-drop editor. Additionally, Mailchimp comes with a built-in Customer Relationship Management (CRM) system, allowing you to manage customer data efficiently. One of the key features is its ability to support SMS marketing, enabling businesses to engage with customers via text messages alongside emails. The app also provides advanced analytics to track the performance of campaigns and offers automation options for personalized interactions.

    Pricing:

    • Free Plan: Includes email marketing CRM, creative assistant, sign-up forms, landing pages, and social posting.Essentials Plan: Starts at $13/month and adds email templates, A/B testing, and multi-step journeys.
    • Standard Plan: Starts at $20/month with advanced features like customer journey builder, send-time optimization, and behavioural targeting.
    • Premium Plan: Starts at $350/month, offering advanced segmentation, multivariate testing, and unlimited contacts.

    Benefits:

    • SMS Marketing: Send promotions, follow-ups, and win-back messages via SMS to re-engage customers.
    • Automation: Streamline tasks like cart reminders, upsells, and recovery messages based on customer behaviour.
    • Targeting: Leverage predictive segmentation to focus on customers likely to make repeat purchases.
    • AI-Generated Campaigns: Save time by automating campaign copy, images, and workflows using AI tools.
    • Analytics: Comprehensive reporting tools provide insights into revenue and engagement metrics, helping you refine your strategy for better results.
    • Campaign Types: Mailchimp supports various campaigns like newsletters, pop-ups, cart abandonment, cross-sell emails, SMS messages, welcome emails, product recommendations, and custom campaigns.

    With its wide range of functionalities and scalability, Mailchimp is an excellent choice for businesses looking to engage customers through multiple channels and enhance their email marketing efforts

    Seguno Email Marketing

    Seguno Email Marketing

    Seguno Email Marketing is a Shopify-exclusive email marketing app, focusing on delivering simplicity and efficiency for Shopify store owners. It allows users to create and manage campaigns directly from their Shopify dashboard, leveraging product data to streamline email creation. This app is ideal for merchants who want to engage their customers with minimal setup. Seguno offers a variety of automated workflows that cater to key customer interactions, such as welcome emails, abandoned cart reminders, and product recommendations. With a strong emphasis on relevance, Seguno ensures that your emails resonate with customers, boosting engagement and conversion rates.

    Pricing:

    Seguno has a flexible pricing structure. The Starter plan is free for up to 250 subscribers and includes unlimited email sending, 200+ designer templates, and pre-built automations. Additional features include integration with Canva and unique discount codes, making it a great option for smaller businesses. The Standard plan costs $35/month and covers 2,500 subscribers, offering enhanced reporting, back-in-stock alerts, and multi-email automations. As your list grows, the price increases based on subscriber count, with a 10-day free trial available.

    Benefits:

    • Stay Inside Shopify: Seamlessly integrate email marketing with your existing Shopify setup, accessing segments, discounts, and products easily.
    • Pre-Built Automations: The app includes a robust library of automated workflows, such as back-in-stock alerts and abandoned cart reminders.
    • Design with Ease: Use the embedded Canva tool to create beautiful email designs quickly within a full-screen editor.
    • Custom Support: Whether you’re a small or large store, Seguno offers personalized email support from real experts to help you succeed.
    • Campaign Types: Seguno supports a wide range of campaign types, including newsletters, promotions, upsell emails, price drop alerts, and back-in-stock emails. The app also offers advanced tools like geolocation targeting, activity tracking, and built-in analytics to track performance.

    With Seguno Email Marketing, Shopify users can simplify their marketing efforts while leveraging the power of automation and customer segmentation to drive results.

    Omnisend Email Marketing & SMS

    Omnisend

    Omnisend Email Marketing & SMS is recognized as also one of the best Shopify email marketing apps, offering a comprehensive platform that seamlessly combines email and SMS marketing into one powerful solution. With advanced automation capabilities, Omnisend allows users to set up intricate workflows based on customer behavior, enhancing the effectiveness of marketing campaigns. The platform features a user-friendly drag-and-drop editor and a wide variety of customizable templates, making it easy to create visually stunning emails and SMS messages. Robust reporting tools enable users to track campaign performance, ensuring continuous optimization for better results.

    Pricing:

    Omnisend is free to install and offers a Free Plan that allows users to reach up to 250 contacts with unlimited list size, sending up to 500 emails and 60 global SMS per month. For those looking for more features, the Standard Plan starts at $16 per month, enabling users to reach up to 500 contacts and send 6,000 emails monthly. The Pro Plan, priced at $59 per month, offers unlimited emails and SMS capabilities for up to 2,500 contacts.

    Benefits:

    • Multi-Channel Marketing: Easily create and send email marketing campaigns, newsletters, and global SMS campaigns from one platform.
    • List Growth Tools: Utilize exit-intent popups, spin-to-win promotions, and various signup forms to grow your email and SMS capture lists effectively.
    • Ready-Made Templates: Access pre-designed email marketing templates for seasonal sales and promotions without the need for coding.
    • Automated Campaigns: Set up abandoned cart emails and welcome sequences with one click, as well as browse abandonment reminders to re-engage customers.
    • Social Proof: Collect and display product reviews, building trust and driving sales through effective social proof.
    • Campaign Types: Omnisend supports a variety of campaign types, including email and SMS campaigns, newsletters, pop-ups, and forms.

    With capabilities for push notifications, discounts, upsell emails, and product recommendations, users can create tailored marketing strategies that resonate with their audience.

    In summary, Omnisend provides a robust and flexible solution for businesses looking to elevate their email and SMS marketing efforts, making it one of the best Shopify email marketing apps available today.

    Conclusion

    In conclusion, implementing effective email marketing strategies is crucial for boosting sales in your Shopify store.  The 5 best Shopify email marketing apps highlighted in this blog provide powerful solutions to enhance your marketing efforts. Each app offers unique features and benefits tailored to meet various business needs. These needs may vary, whether it’s automating campaigns or creating visually appealing newsletters.
    If you’re encountering challenges in setting up these best Shopify email marketing apps or running your campaigns, consider seeking professional assistance. Vowel Web specializes in helping businesses like yours navigate the complexities of email marketing. They can assist you in not only setting up your chosen app but also in establishing automated workflows. This automated workflow is essential for abandoned cart recovery, order notifications, welcome sequences, newsletters, and much more. By leveraging their expertise, you can maximize the potential of your email marketing strategy. This ensures your store thrives in 2024 and beyond. Don’t hesitate to reach out to Vowel Web for a seamless email marketing experience. Further SEO plays an important role when it comes to enhancing the visibility of your store.  For more detailed guidance you can go through our blog which has explained several SEO tips for Shopify store.

    FAQs

    Answer: Some of the top email marketing apps for Shopify in 2024 include Klaviyo, Omnisend, and Shopify Email. These apps offer features like automation, segmentation, and customizable templates to help enhance customer engagement and boost sales.
    Answer: Email marketing apps can improve sales by enabling personalized communication with customers, automating follow-ups, sending targeted promotions, and recovering abandoned carts. By leveraging these strategies, businesses can increase customer retention and drive repeat purchases.
    Shailesh Ahuja

    Shailesh Ahuja

    Shailesh Ahuja is a Marketing Manager with dual Master's degrees in Web Development and Marketing. He combines technical expertise with creative marketing strategies to drive engagement and growth. Passionate about leveraging digital platforms, Shailesh is dedicated to achieving exceptional results for his team and clients.