Shopify Store Migration & Multi-Market Setup of Cashmere House by VowelWeb
Cashmere House is a premium cashmere brand with roots in Norway and an expanding international presence. To eliminate operational complexity, VowelWeb consolidated two separate Shopify stores into one centralized e-commerce platform—configuring Shopify Markets, resolving complex domain-language mapping, and delivering a seamless bilingual experience in Norwegian and English.
2-in-1 Store Consolidation
Shopify Markets & Domains
Norwegian & English Setup
Cashmere House previously operated two separate Shopify stores to serve its Norwegian market and international audience. Maintaining multiple stores created operational drag, requiring duplicate product management, separate theme updates, and fragmented customer data.
VowelWeb engineered a centralized architecture powered by Shopify Markets. We merged both stores into a unified environment, aligned Norwegian and English storefronts with market-specific domain routing (cashmerehouse.no and cashmerehouse.com), and eliminated administrative overhead while elevating the luxury shopping experience.
Vision of the Client
The client envisioned simplifying their e-commerce infrastructure by consolidating two separate Shopify stores into one centralized platform. The goal was to preserve their strong Norwegian identity while effortlessly catering to global shoppers—supporting seamless language switching, automatic market domain routing, and unified product and inventory management.
Managing two separate stores had become an unnecessary operational burden. VowelWeb unified our stores into one seamless Shopify platform, resolved our complex domain and market challenges, and gave our customers a flawless bilingual experience.
Challenges that were Brought Forward
- Dual-Store Fragmentation: Operating two independent Shopify stores required duplicating products, updates, apps, and inventory across separate backends.
- Shopify Markets Complexity: Accurately structuring regional markets with dedicated pricing, local preferences, and customized shopping rules.
- Domain & Routing Conflicts: Resolving technical complications associating regional domains (.no and .com) with specific markets and language experiences without redirect loops.
- Bilingual Consistency: Ensuring seamless Norwegian and English language experiences across all theme templates, Liquid snippets, and checkout pages.
- Storefront Navigation Integrity: Guaranteeing that customers automatically access the correct market version without encountering mismatched language or broken links.
Strategic Solutions
To unify the store environment and resolve technical market hurdles, VowelWeb executed a targeted roadmap:
- Comprehensive Store Consolidation: Migrated and combined both Shopify stores into a single centralized platform, establishing unified catalog and inventory management.
- Shopify Markets Architecture: Configured dedicated market profiles for Norway and International territories with tailored domain assignments.
- Bilingual Language Alignment: Integrated Norwegian and English language layers within Shopify theme locale files and Liquid templates.
- Domain Troubleshooting & Routing: Resolved domain-market conflicts to ensure seamless mapping between cashmerehouse.no and cashmerehouse.com.
- Rigorous Multi-Market QA: Conducted thorough frontend and checkout testing across languages, currencies, and devices to ensure a flawless customer journey.
Solid Results
Cashmere House successfully transitioned from a complex, dual-store operation into a streamlined, high-performance e-commerce ecosystem. With one unified Shopify admin, effortless multi-market domain routing, and native bilingual shopping, the brand reduced administrative overhead by half while providing a luxury shopping experience for both domestic and global audiences.
Core Deliverables & Benefits
Key technical milestones and operational advantages delivered for Cashmere House:
- Consolidation of two separate Shopify stores into a single centralized admin
- Shopify Markets setup with regional domain routing (.no and .com)
- Seamless bilingual shopping experience across Norwegian and English
- Elimination of duplicate catalog, inventory, and theme management
- Custom Liquid theme adaptation for full multilingual compatibility
- Resolution of domain-market routing conflicts and redirect issues
- Comprehensive cross-device storefront testing and checkout validation
- Scalable international foundation ready for future global market expansion
Cashmere HouseLuxury Cashmere & Fashion (Norway & Global)
