How to Create a Landing Page on Shopify: Step-by-Step Guide (2026)

Landing pages are a key component of successful ecommerce marketing, especially when the goal is to drive focused actions such as purchases, sign-ups, or campaign engagement. Unlike standard store pages, landing pages are designed to remove distractions and guide visitors toward a single, clear objective. Shopify provides a strong base for building these pages, and with the support of modern section builders, merchants can design professional layouts without complex development.

This guide explains how to create landing page on shopify in 2026 using a structured and conversion-focused workflow. You’ll learn how to set up a dedicated page, add impactful sections, customize visual elements, and publish with confidence. Whether you’re launching a new product, running a seasonal promotion, or supporting paid campaigns, this step-by-step approach helps you build landing pages that improve user experience, align with marketing goals, and deliver measurable results.

What Is a Shopify Landing Page and Why You Need It

A Shopify landing page is a standalone webpage created to focus on a single goal, whether it’s promoting a product, capturing leads, or driving sales for a specific campaign. Unlike your store’s homepage, which displays multiple products and navigation options, a landing page keeps distractions to a minimum and guides visitors toward one clear call-to-action (CTA), like Buy Now, Subscribe, or Sign Up.

Why You Need a Shopify Landing Page

Boost Conversions: By focusing on one goal, landing pages help convert visitors into customers or subscribers more efficiently than a general homepage.

• Highlight Promotions or Launches: Perfect for seasonal sales, product launches, or special offers, ensuring your audience sees exactly what matters.
• Support Paid Ads & Marketing Campaigns: When linking from Google Ads, social media, or email campaigns, landing pages give users a tailored experience that aligns with the ad they clicked.
• Test & Optimize Strategies: Landing pages allow you to A/B test headlines, images, CTAs, and layouts to see what works best for your audience.

In short, a Shopify landing page is a powerful tool to drive sales, engage customers, and make marketing campaigns more effective, all while keeping your store focused and conversion-ready.

How to Install Blocksy on Your Shopify Store

Installing Blocksy ‑ Section Builder is quick and easy. Follow these steps:

• Log in to your Shopify admin – use your store credentials to access the dashboard.
• Go to Apps → Shopify App Store – this will take you to the Shopify app marketplace.
• Search for “Blocksy ‑ Section Builder” – once you find it, click Install.
• Follow the prompts – the app will guide you to connect it to your store.

Tip: Ensure your store theme supports sections. The Adorn theme, Choice and the Flaunt theme are modern Shopify 2.0 themes that are fully compatible and work seamlessly with Blocksy.

Step-by-Step Guide to Creating a Shopify Landing Page

Let’s create a high-converting Shopify landing page with Blocksy, from setup to publishing.

Step 1: Create a New Page in Shopify

Log in to your Shopify admin dashboard. From the left-hand menu, navigate to Online Store → Pages, where you can create standalone pages for campaigns, promotions, or product launches. Click Add page to start a new page. Give it a descriptive title such as Summer Sale, New Product Launch, or Limited Offer. A clear title helps you quickly identify the page later, especially if you plan to create multiple landing pages.

At this stage, the content area can remain empty, as the layout and design will be handled in the editor in the next step. Saving the page now is essential, as it ensures that your page appears in the editor and is ready for building.

This is the first critical step to create landing page on Shopify that is structured and ready for customization. Additionally, you can assign the page to a navigation menu later if needed, so visitors can access it easily from your store.

Step 2: Access Your Page in the Blocksy Editor

Go to the Apps section in your Shopify dashboard and open the Blocksy editor. Inside the editor, you’ll see a list of all pages synced from your store. Select the page you just created to open it in a visual workspace.

The Blocksy editor is a drag-and-drop interface that allows you to organize sections, insert blocks, and adjust layout. You can see the changes in real time, which is extremely helpful when working on mobile responsiveness. As you navigate through the editor, pay attention to how each block aligns with your page goals, whether that’s driving sales, collecting leads, or showcasing products. The editor also allows you to save drafts, so you can experiment with layouts before finalizing your page. Using this editor is key to create landing page on Shopify efficiently while keeping your workflow flexible and visual.

Step 3: Add Your First Sections

With the editor open, start building your page by adding sections in a logical order. Begin with a hero banner, which is the first thing visitors see. This can include a striking image, headline, and subheadline to immediately communicate the purpose of your page. Next, include a call-to-action (CTA) button that encourages visitors to take the next step, like shopping a product, signing up for a newsletter, or exploring a new collection. Depending on your page objective, you can also add supporting elements such as:

• Testimonials – showcase reviews to build trust.
• Product features – highlight benefits to show value.
• Countdown timers – create urgency for limited offers.

Drag and drop each block into the desired position. Consider the flow of the page, what you want visitors to see first, and how they will navigate toward the CTA. Organizing sections thoughtfully is essential to create landing page on Shopify that is engaging and conversion-focused.

Step 4: Customize Each Block

Once your sections are in place, click on a block to edit text, images, buttons, and other elements. Use language that matches your brand voice, ensuring headlines are clear and persuasive. Upload high-resolution images optimized for web performance to maintain fast page load times.

You can also adjust visual elements like spacing, alignment, colors, and fonts to create a professional and cohesive design. Many blocks have additional settings, such as background overlays, padding adjustments, and image filters, which allow for precise control over the look and feel. Taking the time to do this ensures that every element contributes to your page goals, making it essential to create landing page on Shopify that is visually appealing, functional, and effective.

Step 5: Preview & Publish

Before making the page live, use the preview option to check its appearance across desktop, tablet, and mobile screens. Confirm that images load correctly, text is readable, buttons work properly, and the layout is visually balanced.

Consider the user experience carefully: visitors should be able to navigate effortlessly and find the information they need without confusion. Make any final adjustments, then click Publish to make your landing page live. After publishing, you can promote your page via email campaigns, social media, or paid ads to drive traffic. Keep monitoring its performance, check click-through rates, conversions, and engagement, and make updates as needed.

Following these steps ensures that the pages you create landing page on Shopify are effective in driving sales and improving customer experience.

Themes Compatible with Section Builders

All these themes are premium Shopify Theme Store themes, regularly updated and built using Shopify’s modern template system, meaning they support flexible layouts and advanced customization that work well with section‑based tools like Blocksy ‑ Section Builder:

Adorn shopify beauty theme - A versatile, visually rich theme ideal for beauty and accessories stores. It includes conversion‑focused features like banners, filters, and promo tools, and is updated frequently, making it suitable for Shopify’s current theme architecture.

Closet fashion shopify theme - This is another design variation of the same Adorn theme. It offers the same structural support and customisation options as the main Adorn style, just with a different look and layout.

Flaunt Clothing Shopify Theme - A sleek, modern theme designed for clean, engaging product showcases. Like the Adorn theme family, Flaunt is a Shopify Theme Store theme with ongoing updates, which makes it compatible with the flexible section system used by builders like Blocksy.

Conclusion

A well-built Shopify landing page can significantly improve the performance of your marketing campaigns by delivering clear messaging and a focused user experience. By following a step-by-step process, from page creation and section setup to customization and publishing, you ensure every element supports conversions. Section builders simplify this process, making it easier to test layouts, refine calls to action, and update content without technical complexity. After your page goes live, monitoring performance metrics such as engagement, click-through rates, and conversions helps you identify areas for improvement. Ongoing optimization based on real user behavior allows your landing pages to stay relevant and effective over time.

When applied strategically, the methods outlined in this guide enable you to create landing page on Shopify experiences that are scalable, visually consistent, and capable of driving sustained growth for your online store.